The SCROLL of Phi Delta Theta for November,
The art woirk which Stanton was turning out in those days was always notable
for its originality, precision of execution,
and cleanness of line. These same characteristics, in a different setting, are still
the identifying marks of his work and
thought. For Stanton is still an artist,
a master craftsman, in complete command of the medium in which he works,
whether it be designing intricate gadgets,
organizing nation-wide opinion polls, or
threading his way through delicate personnel problems.
Soon after he entered Ohio Wesleyan
in 1926 his capacity for work became a
campus tradition. The list of his extracurricular activities is endless. He edited
one of the best yearbooks ever seen at
Ohio Wesleyan. He was president of
OAK, in those days not only an honorary but a service organization which
assumed responsibility for everything
under the campus sun. In his senior year
he was president of Ohio Beta and member of the interfraternity council.
In the midst of all this and more,
Frank was doing brilliant academic work
in his major fields: psychology and
zoology. He even found time to illustrate
with his own photographs and drawings
a new zoology textbook written by Dr.
E. L. Rice of the Ohio Wesleyan faculty.
Stanton graduated from Ohio Wesleyan in 1930. After a year of high school
teaching in Dayton he went on to graduate work in psychology at Ohio State
University. He was granted his M.A.
there in 1932 and his Ph.D. in 1935.
From 1932 to 1935 he was gaining distinction both as an instructor and as an
up-and-coming research psychologist.
His election to S, A A, and A is
but one mark of the esteem of his fellow
scientists and educators.
While at Ohio State Stanton became
interested in the psychology of radio, or,
more properly, the psychology of the
radio listener. I remember his telling me
at that time about a little gadget he had
invented which, when attached to a
radio receiving set, would record the
duration of each listening period and the
wave length 6i the station tuned in.
This device, the first of its kind, attracted
the attention of the Columbia Broadcasting System, and Frank was soon
working on various research projects for
In 1935 Stanton went to New York as
a member of the research staff of C.B.S.
FRANK NICHOLA.S STANTON, Ohio Wesleyan '30
In 1938 he was made director of research.
In this capacity he has supervised
measurements of station coverage, has
made analyses of audience mail, and has
carried on surveys of program effectiveness. His job, in short, has been to ferret
out the facts on the listening habits of
the most gigantic audience in the world:
the American radio public. He has had
to find out which programs on the air
people listen to and like and why. He
knows who listens when and to what and
can tell prospective sponsors exactly
which time-spot and which program will
sell their products.
One of the most ingenious and important of the always ingenious Stanton
techniques of measurement is the program-analyzer described in Time for
June 29, 1942. This instrument, developed by Stanton and Dr. Paul Lazars-