THEY HELP PUT IT ACROSS
Two of the cartoon slides used by Lieutenant Slater and his aides to sell the ins-urance idea to the
bluejackets. (Official U. S. Navy Photographs.)
The Navy's Insurance Salesman
By I I A ,NIGUT, Miami
EEP within the home front, one
thousand miles removed from salt
water, a brother Phi is winning Navy
He is Lieutenant (jg) C. P. Slater, the
Insurance and Family Allowances Officer
at the United States Naval Training Station, Great Lakes, Illinois. Naval authorities and civilian insurance executives
alike have publicly acclaimed his visual
educational techniques for presenting
government insurance and family allowances to bluejackets.
So successful have his methods been in
simplifying two comparatively complex
subjects that the Navy Department has
recommended them as a model to all
other naval shore and fleet activities.
But that's getting a little ahead of our
In the summer of 1941, Captain T.
DeWitt Carr, then Executive Officer of
the Naval Training Station, established
a separate insurance office as a distinct
division of his command to handle the
increasing influx in naval enlistments.
He selected as its officer-in-charge, C. P.
"Duke" Slater, Illinois '40, a member of
the U. S. Naval Reserve and formerly
associated with a large private insurance
Reporting for active duty' at the
world's largest naval training station, the
young officer was immediately impressed
by the job delegated to, him. His was the
responsibility of offering National Service Life Insurance, as a strictly voluntary
proposition, to the thousands of sailors
destined to "ship" through Great Lakes.
Whether or not they availed themselves
of the low-cost government insurance depended entirely upon the manner in
which he pursued his duties in presenting the proposition to them.
Some ex-servicemen recall that during
the last war their company was lined up
and told that they would be given a brief
talk on war risk insurance, at the end
of which time those desiring to apply
would take one step forward. At the end
of the talk, the command rang out,
"Company, 'tenshuni Company, one step
Slater realized that these blustering